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孙孺 Eric Sun

Sun Ruxi Eric Sun, in 2023, was appointed as the Executive Creative Director of Havas Shanghai office. Eric more than 18 years of experience in international 4A advertising companies, digital creativity, and media integration. He was promoted to Creative Director in an international 4A company 2011 and was promoted to Group Creative Director in 2015 with numerous pitch wins. Starting in 2021, Eric has been responsible for management at Huawei's Global Consumer Business Group and Lotus Automobile's Global Brand Center. As a creative person who excels in creative effectiveness and has a deep understanding of, Eric has contributed to expanding categories, occupying users' minds, enhancing cognition, and increasing market share for clients in the FMCG, automotive, and 3C sectors With numerous practical cases, he has won more than 50 international, Asia-Pacific, and regional advertising awards, including the Effie Grand Prix, Times World Chinese Advertising Award Longxi Chinese Advertising Award, 4A Creative Award, China Advertising Festival, and shortlisted for the Cannes Advertising Festival and Clio Advertising Award. His passion and dedication to are evident, and he has always believed for 20 years: "Doing advertising is not about whether you love advertising, but about how much you love it.