Wan Lifeng, Eric

Formerly served as the creative director and creative leader at several international 4A agencies

erved as a judge at multiple advertising festivals and advertising awards

Master of Business Administration from Hong Kong Baptist University

Over 20 years of experience in international 4A agencies, serving successful brands across multiple fields, deeply understands the innovation methods of various international and domestic brands, and with effective explosive creativity, opens up innovative marketing paths for brands.

Formerly served as the creative director at Hong Kong FCB, Hong Kong Publicis, and Beijing BBDO, among other companies. From 2008 to2013, he was in charge of Guangzhou Publicis' creativity, leading Publicis to become one of the most outstanding 4A companies in Guangzhou winning numerous domestic and foreign awards, and has rich integrated communication capabilities.

Served cross-category clients including HSBC, CITIC Bank, BMW, MINI,way, LANCÔME, LOREAL, HP, SONY, Midea, Yili, Budweiser, Watsons, etc.

• «« 孙孺 Eric Sun
• »» 梁星宇 Liang Xingyu