Director of Digital Brand Research Center, Boya Brand Research Institute, Communication University of China

Associate Professor, Master's Supervisor, and Doctoral Supervisor at the School of Advertising, Communication University of China, with a PhD in Advertising. Serving as a research fellow at the Boya Brand Research Institute of Communication University of China, a research fellow at the New Media Marketing Communication Research Center of Peking University, a research fellow at the Digital Marketing Research Center of the China Business Advertising Association, and an executive director of the Short Film Art Committee of the China Film Editing Society, as well as a platinum expert certified by Baidu Marketing and a lecturer certified by Tencent Advertising. My main research areas are digital marketing, brand communication, and new media. Hosted provincial and ministerial level projects such as the Ministry of Education, Beijing Education Science, State Administration of Radio, Film and Television, and China Postdoctoral Fund; And cooperation topics with Baidu, Xiaomi, Jingdong, CCTV, Guangzhou Pharmaceutical, Yanghe and other institutions in the field of brand strategy and Internet business.

• «« 刘兵兵 Bingbing Liu
• »» 潘力 Pan Li