CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
黄升民 Huang Shengmin

Curator of the China Advertising Museum, Professor of Communication University of China.

Graduated from high school in 1972, he worked as a text reporter at the editorial department of Guangzhou Daily. In 1978, he was admitted to the Department of Journalism at Beijing Broadcasting Institute and graduated in 1982, entering theCTV as an editor and director. In 1986, he went to Japan to study on my own expense, mainly in communication studies and advertising. He graduated from the school of Yokohama National University in April 1989 with a Master's degree in Social Science. At the end of 1990, he went to Beijing Broadcasting Institute and devoted myself to the education of advertising, established and developed the major of advertising in our school, and cultivated a large number of excellent talents for China' advertising industry. In 1993, he was promoted to associate professor, served as a master's supervisor in the specialty of advertising in journalism, and concurrently served the deputy director of the Department of Journalism. In 1995, he was promoted to professor. In 1997, he received the honorary title of returned overseas students. In 1998, he was approved by the Ministry of Personnel as an outstanding young and middle-aged expert with outstanding contributions. Member of the Committee of the China Advertising Association. In 1999, he served as the vice president of the School of Journalism and Communication and the president of the School of Advertising. 2009, he received the title of Beijing's excellent teacher and is a leading academic figure in China's advertising industry.

Main research fields: research media management and industrialization, research on consumer behavior and lifestyle, research on the history of contemporary Chinese advertising, and other fields of advertising studies.

Academic Achievements:Professor Huang Shengmin is one of the earliest scholars in China to put forward a series of unique views such as the theory of media industrialization. His research on the industrialization of media is a pioneering and exploratory professional research in China's media industry, which has a profound and extensive impact on the development process of China's media.

Monographs: "Research on Media Management and Industrialization", "Perspective on the Industrialization of Chinese Media under the Background of Internationalization", "Eirical Research on China's Advertising Activities", "Advertising View - A Perspective of an Advertising Scholar", "Advertising Survey", etc.

Main editor and of "Perspective on China's Advertising Performance - Comparative Research on China and Japan Advertising", "Newspaper Advertising Strategy and Case Analysis", "Guide to Exposure in China Market".

Thesis: "Attention: The Situation Has Changed", "The Situation Is Serious - A Dialogue on Management and Industrialization", "1998: The Power Game and Market Integration", "1999: Looking at the World with a Cold Eye",Crisis and Hope - Review of the '99 Media and Advertising Market", "Digital Existence of Chinese Television Media", "Double-track Integration of Network and", etc.