Du Guoqing, Professor at Communication University of China, Doctoral Supervisor.
The first doctor in China's advertising specialty, the pioneer of advertiser research, has been deeply involved in the field of advertising and brand for nearly 30 years, focusing on brand communication research, advertising market ecology research, corporate culture research, corporate image communication research, etc., founding the Advertiser Research Institute, the New Trends Public Account, and the "Market Observer-Advertiser" magazine, the former director of the Public Relations Department, and the director of the Advertiser Research Institute.
Currently, she serves as a member of the Executive Committee of the Advertising Art Committee of the Chinese Television Artists Association, a member of the Legal and Moral Advisory Committee of the Chinese Advertising Association, a member of the Academic Committee of the China International Public Relations Association, an expert of the Dentsu • China Advertising Talent Training Fund Project, a special expert of the China Media University Asia Media Center, and a special expert of the National Image Communication Research Center of Tsinghua University.
