Dean of the School of Journalism and Communication at Xiamen University, Professor, Doctoral Supervisor.Former member of the National Postgraduate Education Steering Committee for Journalism and Communication. Has taught at Sun Yat-sen University, Xiamen University and Renmin University of China. Has been a visiting scholar at the University of Illinois at Urbana-Champaign and the University of Rhode Island in the United States. areas: intercultural communication, communication and society, and advertising studies. Has chaired several national-level projects, published many articles in core professional journals, and published several books. 2018, he was selected as a Nanqiang Young Outstanding Talent (A category) at Xiamen University. In 2019, he selected as a Distinguished Young Talent (A post) at Renmin University of China. In 2024, he was selected as a ninth batch of high- entrepreneurial and innovative talents introduced by Fujian Province (referred to as the provincial talent introduction "Hundred Talents Plan").
