Director of the Institute of Computational Advertising and Communication Science of Shanghai International Studies University.

Distinguished Scholar of Shanghai International Studies University; Expert of Special Government Allowance of the State Council. Served as the Dean of the School of Journalism Communication, School of Media, and Director of Academic Affairs of Shanghai International Studies University, concurrently as an expert of the Ministry of Education for the review and evaluation of higher education, the Deputy Director of the Advertising and Media Development History Branch of the Chinese Society of Journalism History, the Deputy Director of the Academic Committee of the Chinese Advertising Association, and the Director the National Demonstration Teaching Center for "Media Convergence" of Shanghai International Studies University.

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