李淼 Li Miao

Li Miao, General Manager of Marketing Management Center at NetEase Media, has held positions such as Project Manager at TBWA/Dentsu Director of Marketing Planning for North China at Phoenix Network. With a transition from 4A agencies to online new media, he has gradually accumulated unique integrated creative capabilities and has extensive experience online marketing for the automobile, 3C, and fast-moving consumer goods industries. He is also adept at leveraging media resources to create innovative content and integrated marketing models. has led his team to create numerous successful industry cases and win major industry awards. Currently, he is responsible for the overall development of NetEase's marketing system, promoting theization of mobile products and the innovation of marketing strategies.