Member of the Advisory Board of the China Advertising Association Media Committee, CNNIC, and the Chinese Association of Business Statistics; Special Appoint Professor at Beihang University; MBA mentor at Shanghai University; Chief Consultant of the China Entertainment Marketing Communication Research Center; Member of the China Digital Marketing Hundred Experts Group; Judge the Golden Mouse Network Marketing Award for Marketing Communication; Part-time teaching expert at universities such as Tsinghua University, Central University of Finance and Economics, Shanghai Jiao Tong University and Minzu University; regularly invited to give special lectures at various universities; and also serves as a strategic consultant for several companies and media outlets.

Mr. Xiao Mchao has held positions such as Deputy General Manager of Zero Point Survey Company and General Manager of Shengshi Index Data Management Co., Ltd. He has established several indicator related to Chinese consumer trend insights, research on new technologies and new media, and brand research. Every year, he hosts and continues to release the "China Consumer and Marketing Trend Report" which attracts significant attention from the business community and the media. He is frequently invited to serve as a judge for China's top marketing and communication awards, including the China A Golden Seal Award, the U.S. Effie Award, the Golden Mouse Network Marketing Competition, the Third Person Digital Golden Investment Award, the China Internet Society Golden Network Award the China Entertainment Marketing Case Award, and the China Creative Communication International Grand Award. He has published nearly a million words of professional articles on consumer trends and marketing in domestic financial media

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