A well-known trend strategy marketing expert, a member of the China Advertising Think Tank, the Deputy Director of the Academic and Education Work Committee of China Advertising Association, an external master's tutor and part-time professor at many universities such as Communication University of China, Beijing Normal University, and Beijing Fashion Institute, a think expert and consultant for internet platforms such as Alibaba, Tencent, Baidu, NetEase, TikTok, iQIYI, Weibo, andohongshu, a guest on the CCTV Finance "Dialogue" program, a special expert on "Consumer Trends" for The New Weekly, a professional advisor for "ales & Marketing"; a judge for several industry awards such as the Effie Awards, the Golden Mouse Digital Marketing Competition, the IAI Advertising Awards, the Golden Xuan Awards and the isee Global Food Innovation Awards, and the annual release of the "China Consumer Trends Report" has become a must-read growth guide for enterprises, and has been namedChina's Most Brand Influential Expert" by the Busan Advertising Festival and "China's Outstanding Contemporary Advertiser" by the China Advertising Association.

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