Zhao Daocun, a famous media management and marketing expert. He has served in various management positions in the Advertising Center of Anhui and Television Station. During his tenure, he innovatively implemented large drama marketing, online and offline interaction, etc., and achieved a doubling of advertising revenue within three years. 2011, he founded Juxing Media and served as the chairman and president. The company has been deeply involved in the field of large video marketing, and has seven major business segments, including brand IP content marketing, effect marketing, social marketing, live e-commerce, data services, creative production, and international marketing. It serves more than800 well-known domestic and foreign enterprises, covering many first-line brands. He also serves as the vice president of the Research Society of Advertising and Media Development History of Chinese Association of Journalism History, and the vice president of the Shanghai Advertising Association. He has received numerous honors such as "Pu Dong District Mayor's Quality Award", " Ten Innovative Figures of Shanghai Cultural Enterprises", and "40 Years of Chinese Advertising Figures". He has also been employed as an adjunct professor by several universities, Fudan University and East China Normal University.