Dean of the School of Media and Communications at Fudan University, EMBA, part-time professor at the School of at Fudan University, Secretary-General of the Advertising Operation Research Association of the Provincial Television Station, part-time professor at the School of Communication at East China Normal, media management and marketing expert, former manager of the planning department, business department and center of the advertising center at Anhui Radio and Television Station. During his tenure, he and practiced the big drama marketing model, the guest-welcoming service project, the TV and online interaction model, and the construction of a learning organization. The advertising revenue ofhui Radio and Television Station reached 1 billion in 2007 and exceeded 2 billion in 2010. In May 2011, founded Shanghai Juxing Media, advocating a full-case agency model with "video search social network" as the core. The company currently has more than 24 employees, headquartered in Shanghai, with branches or offices in Beijing, Guangzhou, Tianjin, Xiamen, Hefei, Shenzhen, Yunnan Henan, Hangzhou. Juxing Media has become the first domestic online video agency, and is also a three-star agency of Baidu's KA channel It has more than 180 brand customers, including Yunnan Baiyao, Sanjiu Pharmaceutical, Shanghai Jahwa, Lafa Daily Chemical, Lian Real Estate, Midea Appliances, JDB, Biyao Daily Chemical, Yashili Food, Tuniu Travel, Ctrip, etc.; China's largest-media consulting institution, providing consulting services to leading television media such as CCTV, Jiangsu TV, Dragon TV, Tianjin TV and Heilongjiang TV. July 2015, Juxing Media was successfully listed on the New Third Board, with stock code 833153, and is currently ranked among top 20 cultural and media companies in the New Third Board.