Company position: Vice President of National Advertising Research Institute
Personal profile:
Wang Xin, born in 1982, holds a PhD degree and serves as an associate researcher, a top young talent at the Communication University of China, the vice dean of the School of Advertising, the executive director of the Textbook Construction Center, the secretary general of the Capital Media Economic Research Base, and a master's supervisor. His research interests include media convergence, advertising communication, and advertising business. Over the past five years, he has participated in or led research projects from 12 national and provincial-level scientific research projects, including the "National Social Science Fund Project", "National Science and Technology Support Project", "Social Science Project of the State Administration of Radio, Film, and Television", and "Major Project of Philosophy and Social Sciences Research Funded by the Ministry of Education". He has published nearly 30 papers in professional journals such as "Modern Communication", "International Journalism", "News and Writing", and "Modern Advertising", with 2 of them being reprinted by "News Digest". He has authored 2 monographs, co-authored 2 academic works, and edited 5 books.