CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
陈素白 Chen Subai

Professor and Doctoral Supervisor, School of Journalism and Communication, Xiamen University.

Professor and Doctoral Supervisor, Department of Advertising, School of Journalism Communication, Xiamen University. Visiting Scholar at the College of Media, University of Illinois at Urbana-Champaign (UIUC), USA (2018-2019 Currently serves as Vice President of the Advertising and Media Development History Society of the Chinese Society for the History of Journalism; Member of the Academic Committee of the China Advertising Association; Vice of the Council of the Youth Brand Scholars Forum; and Expert Member of the Academic Committee of the "CAAC Omni-media Marketing Decision Alliance" of the China Business Advertising Association. 2015, was awarded the title of "Top Ten Most Favorite Teachers of Xiamen University."

Main Research Expertise and Interests: Brand communication and new media effect research with a particular expertise in brand effect research from the perspective of consumer insights. To date, has published numerous papers in core journals such as *Journalism & Communication*, *Chinese Journal of & Communication*, and *Modern Communication*, as well as two monographs and four co-authored books. Has presided over multiple national and provincial/ministerial projects, including the National Science Fund Late-stage Funding Project, the Ministry of Education Humanities and Social Sciences Youth Fund Project, the Fujian Provincial Social Science Fund Project, and the Basic Research Business of Central, as well as various horizontal university-enterprise cooperation projects.