CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
陈素白 Chen Subai

Associate Dean and Professor, School of Xiamen University and Communication.

Associate Dean of the School of Journalism and Communication at Xiamen University, Professor of the Department of Advertising, and Doctoral Supervisor Visiting Scholar at the School of Media, University of Illinois at Urbana-Champaign (UIUC) (2018-2019). She is the Vice President of the Chinese Association for the History of Advertising and Media Development, a member of the Academic Committee of the China Advertising Association, the Deputy Director of the of the Youth Brand Scholar Forum, and an expert member of the Academic Committee of the "CAAC All-Media Marketing Decision Alliance" of the China Business Advertising Association. In 2015, she was awarded the title of "My Favorite Top Ten Teachers at Xiamen University."

Main research expertise and interests: Brand communication and new media research, especially adept at brand effect research from the perspective of consumer insights. To date, he has published numerous papers in core journals such as "News and Communication Research, "International Journal of Journalism," and "Modern Communication," and has published two monographs and four co-authored books. She has also hosted several national and provinciallevel projects, including the National Social Science Fund's Post-funding Project, the Ministry of Education's Humanities and Social Sciences Youth Fund Project, the Fujian Procial Social Science Fund Project, and the Fundamental Research Business Project of Central Universities, as well as various types of horizontal projects in cooperation with enterprises.