Wang Shilong, a professor and master's supervisor at Liaoning Normal University, director of the Northeast Cultural Tourism Brand Research Center, a standing committee member of the Academic and Education Committee of the China Advertising Association. He has been awarded titles such as the 2019 China Advertising Wise Innovation Character, the Creative Designer of the Year 2021, and the Advertising Industry New Star of the Year 2023. He has served as a judge for awards such as IAI International Advertising Award, the EFFIE International Marketing Award, and the Yellow River Award of the China Advertising Industry. He is the founder of the "Brand Faith" marketing. His main research and practice areas include brand communication and digital marketing, public welfare communication and social marketing, cultural tourism marketing and cultural and creative design. He has won more than hundred awards in competitions such as the China International Advertising Festival Great Wall Award and Yellow River Award; he has guided students to win more than 2,600 awards in competitions as the Academy Award, Golden Bull Award, and DGA; among them, 17 national gold awards; he has published more than 20 papers in core professional journals hosted five national and provincial projects, and published two academic monographs.