Professor of Communication University of China, Director of the National Advertising Research Institute, and a leading academic figure in China's advertising studies
Deputy Director of the Academic Committee of Communication University of China
• Director of the National Advertising Research Institute
• Honorary Director of the Asian Media Center
• Director of the Capital Media Economy Research Base
• Chairman of the Advertising Education Professional Committee of the China Higher Education Society
• President of the "International Brand Observer"
• Vice President of the China Business Advertising Association
Main courses:
• Introduction to Advertising Studies
(The first "National Quality Course" andNational Quality Resource Sharing Course" in advertising)
• Frontiers of Integrated Media Research
(Advanced course for doctoral students)
Representative:
• Introduction to Advertising Studies
(Key textbook for the research and construction project of Marxism theory)
• Modern Advertising General Theory
• The Transence of Advertising
• Trajectory of Advertising Communication Research in China
• Research on Specialized TV Channels in China
• Introduction to Advertising Studies - Principles Practice of Modern Advertising Operations
• The Theory and Operation of Modern Advertising Activities
