Professor, School of Journalism, Renmin University of China, Director of Modern Advertising Research Center. Won the silver award in the academic category of the 29th China International Advertising Festival Great Wall Award Works Collection Competition in 2022. Awarded as the leading talent in Beijing's broadcasting, television, and online audio-visual industry for the year 2020. In 2018, won the National Teaching Achievement Award for Higher Education and the Beijing Higher Education Teaching Achievement Award.

Research fields include brand building, advertising activities, media industry operation, and Internet business model. She served as a consultant to many famous enterprises, media and Internet companies, and presided over a number of brand strategic planning projects, media business projects, and Internet business model innovation projects.

Her monographs include "Brand Narrative," "20 Years of Japanese Enterprise Advertising in China," and "Media Fusion: Media Fusion Theory in the Digital New Media Era.

The textbooks include "Introduction to Advertising" and "Tutorial on Advertising Cases".

In recent years, there have been several papers including "Ecology, System, and Core: Construction of Artificial Intelligence Content Marketing System", "The Spatiotemporal Nature of Artificial Intelligence Advertising from the Cyberspace Perspective", "Building a New Trust Paradigm: On the Transformation of the Advertising Industry by Blockchain", "Paradigm Transformation and Network Construction: Exploration of Public Relations Concepts and Practices for the 2022 Beijing Winter Olympics from the Perspective of Relationship Management", "From the West to the Local: Context, Practice, and Boundaries of Corporate" Greenwashing "Behavior", "Construction of Content Production System in Chinese Television Media Integration", "Changes in Attention Mode in the Era of Communication Power", "Changes in Advertising Forms in Media Integration", etc.

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