Dr. Shen Hong has more than 20 years of practical experience in advertising, marketing and communication and 15 years of experience in advertising, and communication research and teaching. Main research fields: digital marketing and creative communication, integrated marketing communication, brand strategic communication, advertising strategy and creativity, creative thinking and young audience research

She entered the advertising communication industry in 1992 as a copywriter, and has worked in the advertising industry in a row, including Saatchi & Sai, Havas, J. Walter Thompson, Beijing Sunshine Advertising Company. She has participated in the communication of many domestic and foreign brands.

She is also master tutor at the School of Journalism and Communication at Peking University, an academic tutor at the MBA School of Communication University of China, and the editor-in-chief of the Research magazine. She has served as a judge for many advertising, marketing and communication and creative awards at home and abroad.

• «« 李苗 Li Miao
• »» 李欣人 Li Xinren