Lv Shangbin, male, born in August 1962, Doctor of Literature (Journalism), Professor and Doctoral Superv of School of Journalism and Communication at Wuhan University, Deputy Director of Wuhan University Media Development Research Center, a key humanities and social sciences research base of the Ministry of Education and also serves as the Vice President of the Chinese Media Economics and Management Association, Academic Committee Member of the Chinese Advertising Association, Member of the Chinese News and Communication Education Association,iting Scholar of the Yoshida Memorial Foundation, Japan, Member of the Japanese Advertising Association, Editorial Board Member of the Journal of Advertising, and Executive Editor of the "China Development Research Report". He also serves as an adjunct professor or researcher at universities such as Nanjing Normal University, Huazhong Agricultural University, Chengdu University, andanxi University of Technology. Before December 2007, he worked at the School of Literature and Law of Huazhong Agricultural University, where he established the undergraduate major advertising and the master's degree program in communication studies as the discipline leader.

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