In 2020, the 20th anniversary of IAI is coming.
Since its establishment in 2000, IAI has experienced several upgrades. In 2016, the IAI Yearbook award was upgraded to the IAI International Advertising Award. In order to meet the requirement of brand marketing in the new era, in October 2019, the 20th IAI International Advertising Award listed the vertical fields of sports, e-commerce, mother & baby, automobile, medical health and finance separately, and with the three years’ IAI Travel Awards, namely, the IAI International Advertising Awards community.
The new IAI awards community include: IAI International Advertising Awards, IAI Travel Award, IAI Sports Marketing Award, IAI E-commerce Marketing Award, IAI Mother & Baby Marketing Award, IAI Automobile Marketing Award, IAI medical & Health Award, and IAI Financial Marketing Award.
IAI International Advertising Awards is not only the competition of advertising creativity, but also focuses on the marketing value brought by advertising marketing activities to enterprises. IAI provides ideas, strategies, media communication, public relations activities, effect feedback and other front-line market information and cases at home and abroad. It provides innovative advertising marketing reference in the depth of the industry, comprehensive cases for media and advertising agencies, excellent research records for Chinese advertising industry and builds a communicating platform for advertisers, advertising agencies, media and academia.
IAI Travel Awards
It aims to reward the annual innovative and influential tourism cases, excellent and innovative tourism groups, cultural and tourism institutions, government organizations and individuals in Greater China, build a platform for cultural and tourism exchanges and communication, and promote the digital and brand development of cultural and tourism marketing in Greater China. Help the development of culture and tourism industry!
IAI E-commerce Awards
All cases of brand marketing in e-commerce industry including film and television promotional films, as well as integrated marketing, entertainment marketing, event marketing, new retail, MCN institutions goods sale and other ways.E-commerce public welfare refers to the e-commerce platform implement activities related to public welfare.
IAI Automobile Marketing Awards
Based on the marketing cases of the automobile industry, there are clear marketing objectives, plans and ways to achieve.
IAI Mother & Baby Marketing Awards
A marketing activity that focuses on the maternal and infant industry, and achieves marketing objectives and effects through a series of marketing methods.
IAI Medical & Health Awards
A marketing activity that focuses on the medical and health industry and achieves the marketing purpose and effect through a series of marketing methods.
IAI Sport Marketing Awards
It aims to reward the excellent sports marketing cases with wide influence in Greater China, build a platform for brand and sports communication, and promote the development of sports marketing in China.
IAI Financial Marketing Awards
A marketing activity that focuses on banking, insurance, financial technology and other financial industries, and achieves marketing objectives and effects through a series of marketing methods.
