In March 4, 2018, the eighteenth IAI International Advertising Award final conference was successfully held in Beijing. All the companies and works that participated in the award went through the final election competition after the intense election campaign, such as the first election and the first trial.
More than 50 professional finalists from the academia, the business community, the media, and the advertising community made a detailed, rigorous and impartial review of the first trial, and finally determined the awards of gold, silver, copper and excellence in various categories. These works and cases will be published by the Communication University of China press. 2018IAI advertising and digital marketing Yearbook. The Yearbook is the only four consecutive year for 18 years of regular publication of advertising and marketing books on both sides of China's both sides. It has very strong academic research value and market reference value.
Photo: Eighteenth IAI International Advertising Award final jury jury photo
The final examination group of the IAI international advertising award is still strong. The members of the Bureau of final adjudication include Huang Shengmin, the director of the advertising Museum of China, the partner of Focus Media, the Chief Strategic Officer Chen Yan, and the panda media group CEO Wu Xiaoming; the members of the Bureau of final examination and supervision include Jin Dinghai, a professor of advertising of Shanghai Normal University, and the Tencent OMG. Ding Mingrui, vice president of Commerce and Chen Yinan, founder and chairman of WE Marketing Group.
The eighteenth IAI international advertising awards received 2056 works and cases from 437 companies, with 1607 brands. In the first instance, a total of 707 works and cases stand out. These excellent works have launched another intense competition at the final meeting. Who is the best and who will win the gold, silver and bronze medals? At present, the IAI Executive Committee has sealed the evaluation results and will officially announce the results at the 2018 IAI FESTIVAL International Festival (15-17 May) and the eighteenth session of the IAI international advertising awards ceremony. The award-winning company will receive an honorary cup at the eighteenth IAI awards ceremony.
In order to ensure the fairness of the evaluation results, the eighteenth IAI International Advertising Award adopts the system of combining the first instance network selection voting system with the final trial judge group, and strictly controls the system from the following system.
1. Agents and advertisers and media groups have been evaluated each other to avoid seeing their own entries.
2. The evaluation by the group classification method, and according to the different types of planning review time, to ensure that the judges have sufficient time to review the relevant cases and works, to ensure the fairness of the evaluation;
3. The chairman of the group will discuss the confirmation system with the team members. After each group has counted the awards, they can discuss the gold and silver bronze prizes again and ensure that they are passed unanimously.
4.The nomination candidates for the Grand Prix are recommended by each group and recommended from the gold medal of each group to avoid interference from other factors, and the professional recommendation is more impartial.
The whole prize winner will be on the scene of PK on the 16-18 IAI International Festival on May 2018. It will compete for the annual awards of the annual film and television category, plane and other categories, case classes and public welfare classes.
Professor Huang Shengmin first introduced the background and history of the establishment of IAI. For 18 years, IAI has a long way to go, although it belongs to the elderly at home. In recent years, he said, IAI has developed well. Nowadays, many new media and new agents make the awards more comprehensive and more dynamic. We can also see more forms of cases, which are of reference value for academic research and actual combat. In his speech, Professor Jin Dinghai, the chairman of the monitor, showed that more than more than 1600 famous brands from home and abroad were full of enthusiasm for the IAI International Advertising Award and participated actively in the present IAI Award for the international advertising award.
Chen Yan, the chairman of the review, the partner of the Focus Media and the Chief Strategic Officer, talked about the case review. "The advertising case is not just the idea of the content of the advertisement. It also needs more attention to its innovation in the form, the highlights of the advertising media combination strategy, and of course market performance / conversion rate, etc. And IAI is just paying attention to these points. " Chen Yan said that no matter what kind of media, they are constantly innovating. In 2018, the people will also launch the elevator TV real-time ratings system, the quantitative analysis system of the cross screen combination, the accurate delivery system based on the keyword search in different buildings, the directional delivery system based on the shopping records of different buildings, and the accurate and interactive data is the only way for the consumers to develop. A better transformation is formed when you take the initiative to watch advertising. At that time, you can see more dimensions of advertising marketing cases.
2018 is the sports year, Winter Olympic Games, world cup and other events will push on the wave of sports marketing. "Tencent has 5 times as much revenue as the last winter Olympic Games and 3 times more customers. Many domestic and foreign customers such as Yili, FAW TOYOTA, Anta, International Olympic Committee, China Olympic Committee sponsor all participated in the Tencent sports marketing platform", the chairman of the joint monitor of this year, and Ding Ming, the vice president of commercialization of Tencent content. In addition to Tencent sports covering China's most extensive sports user group, we have also bought a large number of sports copyright, and launched a lot of new online and offline marketing, fragmented interaction, and expand sports marketing. I believe that next year IAI can see more sports marketing case."
The eighteenth IAI international advertising awards received 2056 works and cases from 437 companies, with 1607 brands. In the first instance, a total of 707 works and cases stand out. At the end of the final trial, these excellent works have been a fierce competition. At present, the IAI Executive Committee has sealed the evaluation results and will officially announce the results at the 2018 IAI FESTIVAL International Festival (15-17 May) and the eighteenth session of the IAI international advertising awards ceremony. The award company will be awarded at the eighteenth IAI International Advertising Award. To receive honor at the award ceremony. The final hearing will be supported by cool open, supported by Tencent news special media.
The eighteenth IAI International Advertising Award final jury members list：
Chairman of the review
Huang Shengmin director of the Chinese advertising Museum
Chen Yan Focus Media partner and Chief Strategic Officer
Chairman of the monitor
Professor Jin Dinghai, Shanghai Normal University
Ding Mingrui Tencent deputy general manager of OMG content commercialization
Vice chairperson
Wu Xiaoming Panda media group CEO
Vice chairperson
Chen Yinan WE Marketing Group founder and Chairman
Final adjudication committee (ranking in phonetic alphabet)
Cao Yuxiang micro-blog advertising marketing manager
Chen Douye general manager of the headline marketing center today
Chen Ruijie, general manager of brand advertising
Chen Shengxiong TOPIC chairman and Chief Creative Officer
Chen Yan Focus Media Chief Strategic Officer
Chen Yizhan WE Marketing Group founder and Chairman
Cheng Yanan general manager of marketing department, intelligent marketing platform, Ali.
Deng Liang Iqiyi National Planning General Manager
Ding Mingrui Tencent deputy general manager of OMG content commercialization
Fan Yiming mogujie.com brand vice president
Fang Fei General manager of Mango TV advertising and marketing center
Feng Baocheng cool vice president
Fu Jiren vice president of information
Gao Chao General manager of NetEase media sales and operation center
Gao Qiang Well known to the vice president
Gu Yunfeng Director of Sogou business market
Hao Wei phoenix net national marketing center general manager
Hong Cheng Tencent news market director
Hou Libin Executive vice president of Baidu Marketing Research Institute
Huang Shengmin director of the Chinese advertising Museum
Huang Xiaochuan chairman of Huayi Ka Shun, chairman of the media
Huang Yifu Taiwan snow advertisement CEO
Jiang Yuchen General manager of brand management department of Mengniu Group
Professor Jin Dinghai, Shanghai Normal University
Jin Ling millet company MIUI advertising sales vice president
Li Yi deputy director of CCTV advertising management center
Lian Yousheng the combined image media group vice president and CCO
Lin Hansong Dentsu east sent to the Executive Creative Director
Miao Chunxia director of market Tencent content platform
Mo Menglin Yunnan Baiyao health industry equity investment fund manager
Quan Jing The general manager of the cheetah mobile market
Shenyang clouds like digital co-founder
Shu Hao deputy general manager of Baidu search marketing business ecosystem
Song Xuejun Science and technology CEO
Sun Hanjie Yun Rui group brand center COO
Tian Tao Nielsen network CEO
Minister of the market of the Chinese District of Jiao Jiao
Wang Hongwei wallet gold dress vice president
Wang Jian IDG Digital Media China President
Wang Xin Bi Gui Yuan Hotel Group Brand General Manager
Wang Yi sina net business center general manager
Wu Xiaoming panda media group CEO
Wu Xudong Beijing Radio Group Executive Creative Director
Xiao Kun changrong communications vice president
Yang Lei IBM brand strategy and general public relations manager
Yu Bin President of Pan Long cloud sea
Zhao Jing Hai Airlines Group HiAPP market general manager
For more final images, please scan the following two-dimensional code to watch