CHAIRMAN
EXE COMMITTEE
MEMBER
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VERTICAL INDUSTRY
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王根华 Wang Genhua

Senior Brand Operations Officer of Qujiang Culture and Tourism

Wang Genhua, a senior media professional, holds various management positions including Deputy General Manager of Qujiang Datang Furong Park, a national 5A scenic spot, General Manager of Qujiang Culture and Tourism Co., Ltd. Brand Operation, Chairman and General Manager of the World Cultural Heritage Daming Palace National Site Park. He also serves as Deputy Secretary General of Shaanxi Festival Culture Promotion Association, Vice President of Shaanxi Cultural Soft Power Association, Research and Planning Consultant for Cultural Tourism Projects, Special Advisor for Urban Tourism Development, and Chief Brand Officer awarded by the Ministry of Industry and Information Technology. He has been awarded the "Outstanding Contribution Award for Cultural Tourism Industry Development" and "Annual Best Cultural Tourism Integration Brand Promoter" in the China Tourism General Evaluation List.  

Dedicated to the development research, branding, and management of the cultural tourism industry, deeply leading the planning, product planning, creative design, investment and operation, business management, marketing and promotion, brand building, cross-border integration, hotel management, and digital product development of numerous cultural tourism scenic spots (projects); He has participated in the planning, organization and implementation of CCTV Mid Autumn Festival Gala, CCTV Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Gala, Western Business Conference, International Silk Road Film Festival and other large-scale activities for many times, and led the planning of the first large-scale land and water New Year's Lantern Festival, large-scale performance projects, traditional cultural projects, and intangible cultural heritage inheritance projects in western China.