Title: Vice President/General Director
Work Experience:
With 20 years of experience in the industry, have worked in positions related to advertising sales management, commercial video planning and production, and commercial product innovation in media such as "Economic Observer", "First Financial Weekly",NA Group, Ergeng Media, Baike Mingyi, and Youlai Doctor.
Annual turnover of the company I am currently with: Between 20 million and 300 million RMB
Advertising budget of the company I am currently with: 1%
Personal Profile:
I started career in traditional media, working for publications such as "Economic Observer" and "First Financial Weekly". I was involved in building the national advertising sales system for "First Financial" and witnessed its growth from zero to a billion RMB in revenue.
At HNA Group, I was responsible for integrated marketing of aviation internet, planning integrated marketing activities as "China Telecom Air Flagship Store", Coca-Cola "Surprise Flight", China Gold aircraft, VIP Yunifang aircraft, etc., helping-quality brands achieve innovative marketing and communication based on aviation channels.
During my time at Ergeng Media, I built a commercial team that created a series of short documentaries on real-life stories for well-known enterprises such as Toutiao, Luoji Sibi, Ping An Insurance, FAW Volkswagen, Procter & Gam, Haier, etc., effectively enhancing the emotional connection between brands and target users.
Currently, I work in the mobile healthcare industry. I was the co- of Baike Mingyi and now work at Youlai Doctor as Vice President. I am responsible for commercial innovation and serve many well-known enterprises such as Bayer Pharmaceutical, Boston Scientific, Roche Diagnostics, Johnson & Johnson China, Novohealth, etc., using high-quality video creative content to help pharmaceutical companies establish a connection with users
