Associate Professor, Beijing Sports University, School of Journalism and Communication, and a master's thesis supervisor. Graduated from the School of Advertising at Communication University of China. Visiting scholar at the University of Otago, New Zealand. Former sports marketing columnist for the "Market Observer" magazine.

Research Directions Sports marketing, esports communication. Has served as the deputy leader of the Sports Sponsorship Value Assessment Research Group, and has consistently launched the selection of China's Top 10 Sports Events with the Most Sponsorship Value from 2017 to 2019. Author of "The Mediated Existence of Sports: Notes on Sports and Communication".

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• »» 刘翔 Liu Xiang