Founder and CEO of the Creative Marketing Agency for Phototourism

Government think tank tourism marketing expert of Gansu Province, and tourism and culture brand consultant of several provinces and cities.

Member of final review committee of the IAI International Tourism Awards, member of the final review committee of the IAI International Advertising Awards, and judge of the China Advertising 4A Golden Seal.

Former president of Lutu Tourism Network and creative group director of China Central Television Jinqiao International Media Group.

With more than 20 years of in creative communication management, he has built brand marketing strategies and creative communication services for more than 70 provinces, cities, and scenic spots in China including Gansu, Hen, Shandong, and Heilongjiang; more than 10 overseas tourism bureaus including Japan, Malaysia, and Abu Dhabi; and more than 4 enterprise brands including China Everbright, China Life Insurance, and Yingli South Africa World Cup.

He has won more than 30 domestic and international creative communication awards and more than 100 creative cases have been included in the China Advertising Yearbook.

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