侯向平 Hou Xiangping

Hou Xiangping, with more than ten years of work experience and expertise in corporate image advertising, strategy, corporate image VI, and public management. Engaged in the research of international advertising, communication technology and its application, with decades of work experience and rich practical experience in the field of automotive brand management, marketing and. Publishes views and market observation articles on self-media platforms such as "Xiangping's Review" and "Xiangping's Brand Review". In recent, he has published articles such as "Corporate Image Communication and Its Effect Evaluation", "The Continuous Driving Force of Balanced Scorecard Public Opinion Management Optimization" "Research on the Cross-border Role of Public Relations Communicators in the New Media Environment", "Public Relations Communication Content Control - A Brief Analysis of the Impact of Relevant Laws and Regulations", "Media Crisis Doubt and Response Discourse Analysis and Model".