Company position: General Manager of the Sliang Brand Marketing Center
Work experience:
2010 to present, Sliang Pharmaceutical Co., Ltd.
2004-2008, Xinxiang Electronics Co., Ltd.
Served customers Sliang & Xinxiang Electronics
Expertise: With 18 years of practical experience in brand marketing, specializing in brand, market, and unique and effective insights and ideas for brand strategy formulation, brand positioning, consumer insights, and market precision marketing. In 2016, he was promoted to General Manager of Brand Marketing Center, fully responsible for the related brands and market precision marketing, and concurrently in charge of the new retail and maternity channel sales management. In terms of brand promotion, broke through the conservatism of traditional pharmaceutical enterprises, focused on emotional communication and interaction with consumers, used the latest internet marketing means, and through vertical media, APP, TikTok communities and other marketing means to deeply educate and influence consumers, led the planning of various marketing programs and public welfare activities and carried out extensive dissemination and a series of marketing actions deepen and improve brand recognition, favorability and reputation, and then promote sales, especially led the new retail to achieve a compound growth of more than 50% in sales for three consecutive years. At the same time, he led the team to focus on understanding the real psychological needs and living conditions of consumers in the maternity population, mastering a large of related population and industry big data. Over the years, he has accumulated rich related national government resources and industry networks.
Awards and Achievements:
In 2017, led Sliain to complete the transition the brand, and comprehensively upgraded the corporate strategy, brand positioning, brand symbols, brand slogans, and product packaging, entering a new fast lane of Sliain's. Some of the awards are as follows:
IAI Mother and Baby Marketing Award 2021 Public Welfare Category Silver Award
2021 China Brand List for District and County Retail Market · Brand Power Ranking (Xiding Meeting)
2020 Annual Excellent Partner of Caring for Mother and Baby Publicelfare Action (Guanwei Commission, Health Commission)
2020 Mom.com Annual Digital Marketing Pioneer List for Mother and Baby Industry
2020 Mom.com Nutrition Product Annual Word of Mouth King (Jinsliain Multivitamin Tablets)
2020 BabyNet Annual Popular Mother's (Folic Acid for Men and Women)
2020 Mom Helper Annual Mom's Choice Award for Thousands of Word of Mouth (Preg Calcium)
19th IAI International Advertising Award Media Group/Public Welfare/Case Category Merit Award
2019 Annual Innovation Marketing Industry Case (Success Magazine)
2019 Mom.com Annual China Mother and Baby Brand Word of Mouth List Hua Cenzi Lotion Bactericidal Wash Agent Recommends Wash and Care Hot Product (Mom.com)
2019 Mom.com Annual China Mother and Baby Brand Word of Mouth List Jinsli Multivitamin Tablets Annual Word of Mouth King (Mom.com)
Scrianen/Sliain Calcium Tablets (Pregnant Type Mom's Products Annual Popular Medicine and Supplement TOP10 (BabyNet)
Sliain/Jianchang Bang Hua Cenzi Lotion Mom' Products Annual Popular Wash and Care Products TOP10 (BabyNet)
Scrianen Little Sliain Probiotic Solid Beverage Annual Popular Baby Nutrition Products TOP0 (BabyNet)
2019 China Pharmaceuticals·Brand List Adult Vitamin and Mineral Supplements Sliain
China Pharmacy 201-2019 Pharmacy Staff Recommendation Rate Highest Brand
High-Quality Development Top 100 Enterprises Sliain Pharmaceuticals
China Birth Def Intervention and Assistance Fund "Science and Technology Achievement Award"
Sliain Angel Action Healthy China·Golden Sunflower Award
China Birth Intervention and Fund Special Contribution Award
China Pharmaceutical Material Association Most Popular Brand Enterprise in Retail
Healthy People's Dream China 2016 Forum Organizing Committee Pnancy Nutrition Excellent Brand Award
China Pharmaceutical Material Association Most Popular Brand Enterprise in Retail
Chinese Nutrition Society National Nutrition Science Advanced Nutrition Promotion Contribution Award
Alibaba "2019 Annual Golden Deer Best Growth Award"
"JD Health 2019 Annual Partner Award"
2018 Annual JD Mother and Best Growth Award
Organizing Committee of the 28th National Pharmaceutical Economic Information Conference 2016 New Brand Sliain (Folic Acid Tablets
