Echo Li, CEO of Greater China and Global Senior Vice President of SPORTFIVE/Lagardère Sports, is the executive in the 196-year corporate history of the Lagardère Group. She is responsible for leading the Group's business development, strategic deployment, and business in Greater China. In 2016, Echo established the SPORTFIVE/Lagardère Sports Greater China business from scratch, which has now developed into a comprehensive marketing company integrating resource matching, business negotiation, creative planning, activation execution, digital media, and fan experience.

Echo Li and her team are committed to expanding the business commercial development, and digital media innovation in China for SPORTFIVE/Lagardère Sports' global sports partners and e-sports resources, including: supporting F1, the five European football leagues and football giants, the regional league of the League of Legends, e-sports team T1, the Lakers and Chicago Bulls of the NBA, the French Open etc.; supporting Chinese brands such as Tsingtao Beer, Hisense, Skyworth, Honor Mobile, OPPO, TCL, SAIC Motor, Douy, etc., to activate and expand overseas markets through sports sponsorship and creative marketing; and providing comprehensive sports event and venue marketing consulting services to governments and event institutions in Shanghai, Shenhen, Wuhan, Hong Kong, Macao, Suzhou, Hangzhou, etc.

Echo Li has worked for the first Youth Olympic Games held in Singapore. joining SPORTFIVE/Lagardère Sports, Echo successfully introduced a series of international sports events and city celebration activities for the Abu Dhabi Tourism Authority, helping Abu Di to deepen its image as a global tourist destination through sports and entertainment activities.

Echo Li graduated from the EMBA program of the China Europe International Business School and has as a visiting lecturer for the financial MBA programs at Cornell University, Peking University, and Tsinghua University.

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