张炎 Zhang Yan

Master of Science from Royal Holloway, University of London, with 15 years of experience in marketing and brand communication. Joined Phoenix Network in2011. Responsible for Phoenix Network's brand marketing, marketing strategy, and commercial market, and as one of the core members, participated in the creation of theCommercial for Good" marketing concept and the "Brand Home" service system. The team has created and participated in many marketing cases, winning numerous domestic and foreign case awards. In2019, he joined Zhihu and is currently the head of Zhihu's marketing and brand, responsible for the company's marketing communication and brand building and commercial market.