Sichuan Luzhou native, born in November 1972, doctor of psychology, senior editor, strategy director of the Advertising Center China Central Television, and judge of the 55th Cannes International Advertising Festival. In 2011, he published the monograph "Activating Consumer Psychological" (Machinery Industry Press). This book received joint recommendations from professors from seven prestigious universities, including Tsinghua, Peking University, Beijing Normal University, and Ren University, and unanimous praise from experts in four fields: psychology, advertising, communication, and marketing.

From 1991 to 2000, he at the Department of Psychology of Beijing Normal University and obtained his doctorate one year ahead of schedule.

Upon graduation in 2000, he was assigned to at China Central Television and has been there ever since, becoming the first doctor in the CCTV Advertising Department. He has successively served as the Deputy Director of the Market, Brand, and Strategy Director of the Advertising Department (Advertising Center).

In 2004, he published the monograph "Television Advertising Marketing" (China and Television Press), which was one of the earliest works in China to systematically discuss the operation of television media advertising.

In 2008, he represented the advertising industry at the 55th Cannes International Advertising Festival in France as a judge, becoming the first judge from a Chinese media in an international large-scale advertising competition

• «« 林德兴 Li DeXing
• »» 王军 Wang Jun