CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
赵梅 May Zhao

Company position:

General Manager of CCTV Market Research (CTR)

Work experience:

Ms. Zhaoi is currently the Assistant General Manager of CCTV Market Research (CTR), General Manager of CTR Media Intelligence, and Executive Vice President of CTR Media Fusion Research Institute; she an EMBA degree from the China Europe International Business School and is a senior expert in the fields of media and marketing; she has more than 20 years of professional practice experience the fields of media communication, marketing communication, consumer insights, and media convergence, and has been providing consulting services to industry customers such as media, enterprises, and advertising agencies for years, and has served as a brand communication consultant for many media and enterprises. 

Annual turnover of the enterprise: 500 million  

Advertising budget of the enterprise: None 

Personal profile:

Ms. Zhao Mei is one of the pioneers in China's advertising and research services, and was the first to introduce the advanced foreign advertising monitoring technology Eventsmatching image matching technology into the Chinese market, and established industry standards in the field of advertising monitoring evaluation in China. Subsequently, Ms. Zhao Mei also participated in and promoted the establishment of monitoring and evaluation standards for emerging fields such as embedded advertising, digital mobile advertising Internet TV advertising, and cross-media advertising communication.

Ms. Zhao Mei has been providing industry customers with professional research, consulting, and training for many years, has served hundreds of well-known media, enterprises, and agencies; she has also delivered keynote speeches on the trend of China's advertising market at industry conferences such as the International Advertising Festival and the China Advertising Forum for many years.