Hou Yan, General Manager of Weibo Commercial Market

With 20 years of experience in IT and internet, she has extensive experience in brand product operation and communication.

She joined Sina in 2013, responsible for the overall communication planning and strategy output of Sina, Sina Automobile andibo Commercial Market. Based on market insights, she has been controlling the commercial marketing pulse and continuously transmitting the brand commercial value to the market. Since 2020, she been responsible for the Weibo commercial market department.

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