CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
滕新为 Teng Xinwei

Joined Haier in 2005, successively serving as Olympic Project Manager, Sports Marketing Manager, and Media Manager participating in a series of global top-tier IP sponsorships such as the Beijing Olympics, the US NBA, and the Shanghai World Expo, accumulating rich professional capabilities in brand planning public relations, and communication;

Since 2011, he has served as the Media Director of Haier White Goods Industry and Haier Smart Home Media Director, the integration of the full-media communication platform. The interactive communication transformation model of "from transaction to interaction, from release to fermentation" has become a benchmark case in the industry. has innovated several integrated marketing projects for IP such as Casarte's "Twelve Flavors of the Blade" and Haier's "Star Chef Arrives" and has won many authoritative brand marketing awards such as the Great Wall Award and the Tiger Roar Award;

Since 2019, he has served as the Executive Director of the Haier Group Brand Management Committee, managing the group's brand value, outputting Haier's top-level brand strategy and standards, shaping Haier' global, technological, and youthful brand recognition, integrating the group's brand resources to reduce costs and improve efficiency;

Maintaining the brand's bottom line, establishing the's brand reputation management and crisis public relations system. To date, Haier has ranked among the top 100 most valuable global brands on the BrandZ list for six years, with its global ranking continuing to improve.

He has been invited to serve as a final judge for industry authoritative brand marketing awards such as the Golden Pupil Award the Tiger Roar Award hosted by the China Business Advertising Association on multiple occasions, actively participating in industry conferences, deeply interacting and communicating with industry experts, insights into industry development trends, discovering excellent industry cases. Learning from excellent prototypes, he has also accumulated a wealth of top resources and relationships, actively speaking out for the brand, and creating professional influence within the industry.