Xiaowan Liu, a brand marketing expert, first proposed the brand asset construction methodology of brand public relations, brand terminal, and brand product in. He has worked in Qingdao Beer, Landsea Group, Hongxing Erke, Yadi Electric Vehicle, Xilimeng, and other companies successively His representative works include: Xilimeng's "Deep Sleep" brand strategy transformation, Hongxing Erke's "TO BE NO.1" brand reshaping Landsea Group's "Green Real Estate" brand image construction, and Yadi Electric Vehicle's high-end brand strategy implementation. In addition, Xiaowan Liu also as a graduate student supervisor at Zhejiang University of Media and Communications, a member of the Academic Committee of the China Advertising Association, and the Vice President of the Brand Communication Professional of the China Cultural Management Association. He is also a final judge for several advertising competitions.

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