The chairman of Ruixi Culture and Tourism, graduated from the Communication University of China, and a practical expert in the metaverse and cultural tourism. Academically, he is a member of the Academic Committee of the China Advertising Association and the Deputy Director of the Communication University of China IAI Brand Research Institute, and is the of "The Top-level Strategy of Enterprise Survival and Growth in 2025". In the business field, he won the "China's Top Ten Chief Brand" and served as the chief brand strategy consultant for the commercialization of the Palace Museum IP for 20 years; he has been deeply involved in the front line for 3 years, helping many enterprises such as Huayin to become the champions of their categories, and he has proposed the original theoretical system of "The Marketing and Communication Methods of the Search Era". In terms of industrial innovation, he invested in the virtual world platform in 2016, and in 2020 he helped the Communication University of IAI Virtual Advertising Exhibition Hall to break the Guinness World Record; as a Nankai University entrepreneurship and innovation tutor, he promoted Liu Cixin's science exhibition to become a landmark of "Science and Technology Science Fiction Culture and Tourism", and in 2025 the Yuan Xiaoniao Fantasy Bookstore, which participated in, became a model of digital transformation.
