Mr. Guo Weiwen, a brand management and cultural tourism industry expert, has extensive theoretical and operational experience in internet and cultural tourism marketing and has deeply promoted the growth of corporate performance. He was a senior executive of Ctrip for ten years, serving as the general manager of the strategic cooperation and marketing innovation department and senior director of the market communication department, leading the creation of the brand "Ctrip in hand, go whenever you want". He has also served as the senior director of marketing Huazhu Hotel Group (formerly Home Inn Hotel Group). He is a corporate mentor at Fudan University, East China Normal University's Asia-Europe Business School and other institutions. He is a professional judge for the London International Awards, Busan Advertising Festival, IAI, and other international and domestic marketing awards, a lecturer for several courses, a forum speaker, and was named "2017 China Communication Annual Figure". He holds a bachelor's degree in Chinese literature, a bachelor's degree international economic law, and a master's degree in marketing management from the United Kingdom.

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