From print media to outdoor advertising marketing for more than 20 years, he was appraised as "China's Advanced Individual inpaper Business Management" by the China Newspaper Association. During his tenure at the All-Media of the Big River, he solidly implemented the strategy of "paving a network forging a chain, aiming at digitization, and deepening diversification". With more than 20 years in advertising operation, he focused on playing the core competitiveness of party newspaper in exploring new business paths and strengthening brand building. Several business indicators are leading among provincial party newspapers nationwide, and many activities are still continuing to this day. 

ering on the main business of outdoor advertising, he took advantage of the digital economy, explored full-case marketing, built an e-commerce platform, and experimented with new such as cultural and creative and digital collections, promoting the transformation of traditional resource-based outdoor advertising operations to "resource   platform   IP". At present, a business layout has basically formed with the operation of large outdoor media such as high-speed rail, party newspaper reading columns, gas stations, and shopping mall underground garages as the core, digital economye-commerce, digital collections, cloud exhibition halls, etc.), and diversified businesses (creative planning and exhibition activities, top-level vocational skills training, cultural and, etc.) as the wings. With "resource   service   Internet" multi-business to expand the brand voice of the liquor, culture and tourism, finance and other industries to achieve a win-win situation.

He was employed as a postgraduate tutor at the School of Journalism and Communication of Zhengzhou University and a graduate supervisor at the of Journalism and Communication of Henan University of Technology. He has won many IAI Transcendence International Advertising Awards and served as a judge for many advertising competitions.

• «« 杜文婷 Vita Du
• »» 张闯 Zhang Chuang