From paper media to outdoor advertising marketing for more than 20 years, he was rated as "exemplary individual in China's Newspaper Industry Management" by China Newspaper Association. During the period of Dahe Omni Media, we firmly promoted the strategy of "building a network, forging a chain, targeting digitalization, and deepening diversification". At present, we have basically formed a business layout with the operation of large outdoor media such as high-speed rail, the party newspaper reading column, gas stations, and the supermarket basement as the core, with digital economy (e-commerce, digital collections, cloud exhibition halls, etc.), and diversified businesses (creative curation activities, top vocational skills training, cultural innovation, etc.) as the two wings, and expanded the brand reputation of beverage, cultural tourism, finance and other industries with the multi business of "resources+services+Internet" to achieve win-win results.

Appointed as a master's supervisor at the School of Journalism and Communication, Zhengzhou University, and a graduate supervisor at the School of Journalism and Communication, Henan University of Technology; Has won multiple IAI International Advertising Award awards.

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