Mr. Xiao Kun graduated from China Europe International Business School (EMBA) and has been engaged in professional advertising work for 24 years He is a member of the Professional Committee of the China Advertising Association and has extensive practical experience in the integration of full-media communication, brand strategy, marketing planning, advertising creativity and the operation and management of advertising companies. In 2005, he was the first to propose the concept of thematic communication in media advertising, using the strategy and of "replacing brand authority with media authority" to achieve creative communication in a timely manner for many brands. In the era of mobile internet, Mr. Xiao Kun has success delved into the fields of creative kitchen appliances, mobile internet children's education, etc., personally practicing and studying the product innovation and communication revolution of mobile internet thinking. Mr Xiao Kun's diversified cross-professional training will help him lead the professional team of Changrong Advertising, integrate the professional resources of Changrong Communication Group in the fields of technology, digital media, and IP content, and create miracles for the transformation and upgrading of traditional enterprises and the re-creation of brands of new internet enterprises.