Graduated from the Communication University of China, he is a brand management expert, senior advertising professional, designer, and film and television producer, and is one of the representative figures of the "practical school". Worked successively at McKinsey Bright JWT、 Wei Chuan Kai Pu, Leo Burnett and other advertising media groups have rich experience in serving global and local brands. Incubate multiple industry-leading brands from 0 to 100.
In 2020, the company integrated its resources and established the EDRG Group, a communication agency under the umbrella of the company. As a representative of the "practical school", it has become a leading brand marketing management organization in China. Current CEO of the company.