Graduated from the Advertising College of Communication University of China, a brand management expert, a senior advertising person, a designer, and a film television producer, one of the representatives of the "academy combat faction". With 22 years of rich experience, he has incubated many leading brands in the industry 0 to 100. In recent years, his representative achievements include: helping Mengniu to create a new benchmark for high-end fresh milk "Everyday Talk", and promoting the "Soup is Delicious" series of White Elephant to break through the trend, becoming an important case of the revival of national brands.
Since 2011, he has been developing the "All-Media Communication Design" model; in 2014, he helped the rise of mobile travel sharing economy brands. In 2020, he integrated his resources to establish EDRG GROUP, established the "Academy Combat Faction" positioning, and a leading brand marketing management institution in China. He is currently the CEO of EDRG GROUP and a member of the Short Film and Short Video Art Committee of the Chinese Filmitors' Association.
He has served as a judge for many advertising competitions.
