Mu Boyun is currently the General Manager of the Brand Center at Shenzhen Left and Right Furniture Co., Ltd. He holds an EMBA and Master of Business Administration from Fudan University.
Having over 20 years of experience in brand, product, and marketing work; Familiar with brand strategy and positioning, with practical experience in multi brand matrix management, brand high-end transformation, and brand youth transformation; Personally manage the digital transformation and new retail businesses of multiple enterprises' marketing; Having practical experience and successful cases in metaverse marketing and digital human IP development. It plans and organizes sports marketing projects, entertainment marketing projects, and public welfare projects TVC、 The digital marketing and content marketing projects have won multiple international and domestic marketing gold awards. Served well-known enterprises such as TCL and Arrow Home Group, which have billions of dollars in revenue.
