General Manager of Zhejiang News Travel
Graduated from the Chinese Department of Zhejiang University, joined Zhejiang Daily Group in 1996, and worked as a news editor for 15 years in Economic Life Daily, Today's Morning Post, Qianjiang Evening News, and the Zhejiang Editorial Center of Study Strong Country. During this time, he was a special contributor to top domestic magazines such as Fashion, Car, Food and Wine, Fashion Home, ELLE, and ID+C. He also served as the executive editor in chief of the "Fengshang" series of magazines under Zhejiang Daily Media and the "Oriental Elite" magazine of China Eastern Airlines. Proficient in media editing, operation, design, printing, and public relations, with strong writing skills and excellent process control.
In 2009, to meet the needs of the group's listing, I engaged in advertising management and achieved an annual sales of 100 million yuan with my team in the first year. I successively managed print media, video, design and publishing, and national outdoor LED new media companies, serving a large number of luxury brands, trendy brands, beauty giants, and 4A companies; Starting from 2022, we will venture into the cultural and tourism industry, leveraging the cultural industry background and brand effect of Zhejiang Daily Group. Starting from dimensions such as "culture+cultural tourism" and "culture+rural areas", we will build our brand and do a good job in exporting local cultural IP. While promoting the example of value-added empowerment for common prosperity in the province, we will continue to serve key projects of Anhui Provincial Department of Culture and Tourism across regions; And provide a one-stop systematic service for urban renewal, including data research, positioning planning, brand marketing, spatial planning, investment landing, opening preparation, and operation management, to build the company into a technological driver for the cultural industry.