Liu Xu has more than 30 years of experience in marketing and communications in China. He taught at the School of Advertising at Communication University of and joined the Publicis Group in 2008. In 2014, he became the Managing Director of Leo Burnett Beijing, where he has served since As a senior expert in the automotive field, Liu Xu helped Zhongtong Bus complete its strategic upgrade to "China Zhongtong,sweep over China" in 204, helped BMW China complete its brand upgrade to "BMW Joy" in 2009, and served as the Chief Strategy Officer for Publicis Group's to Audi from 2017 to 2025, helping Audi's transition to electrification. Liu Xu has served clients in the automotive industry atis Group, including JAC, Huang Hai, Geely, Land, Guangben, Volkswagen, Changan, etc.

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