CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
梁彪 Liang Biao

Liang Biao, Vice President/General Manager of Integrated Marketing of Chongqing Malt Media Co., Ltd., as the Vice President of Chongqing E-commerce Association and is one of the outstanding contributors to the advertising industry in Chongqing over the past forty years.

Over the past decade, focusing on integrated content, he has been deeply involved in integrated full-case marketing, integrated media/influencer placement, comprehensive e-commerce services, drama production and distribution, and influencer commercial operation, achieving a variety of breakthroughs. He has served more than 200 Fortune Global 500 companies, and brand communication services he has provided have exceeded 10 billion yuan. On the strategic level of integrated marketing, he actively promotes the digital transformation and innovation of the center, Malt's unique "Digital Marketing Research Institute" and developing and applying the "Malt Traffic Pool Model". This innovative tool has helped many brands achieve sales of more than100 million yuan and a communication volume of more than 10 billion times. Among them, the short drama "Iron Fist Invincible Yang Qianian" created for Mount Huangshan Tourism has received more than 800 million  exposures in just 48 hours, with a short drama playback volume of up to900 million, a total exposure of more than 2.2 billion , successfully driving the official account to increase its fans by 90,000 , winning the fourth batch of recommended plays in the national "Follow the Short Drama to Travel" creation plan.

In terms of talent cultivation, he focuses on building a highquality team, leading the team to achieve hundreds of millions of revenue in 2024 and winning many honors. Focusing on helping enterprises build an Internet traffic pool, he strongly empowered brand/enterprise marketing promotion, achieving intelligent integration of brand and sales, digitalization of assets, and has also conveyed positive energy through public welfare actions, winning praise from brands and all sectors of society.