CHAIRMAN
EXE COMMITTEE
MEMBER
New Judges
VERTICAL INDUSTRY
ACADEMIC
ADVERTISING INDUSTRY
BUSINESS
MEDIA
李洁 Li Jie

Li Jie, Chairman and President of Sichuan Jiale Liquor Industry Co., Ltd., is a member of the Communist Party of China and a graduate student at Beijing Jiaotong University. The current Party Secretary and Vice President of Sichuan Jiale Enterprise Group Co., Ltd., and Chairman and President of Sichuan Jiale Liquor Industry Co., Ltd.

Led Jiale Liquor Industry Company, a subsidiary of Jiale Group, to achieve development in the following areas:


（1） In terms of company development

Implement the group strategy and establish rules and regulations. Led the team to integrate all processes, systems, and responsibility systems of the comprehensive, production, and sales sectors, providing strong institutional guarantees for the company's operation and ensuring efficient operation.


（2） In terms of business growth

Led the team to explore various markets within and outside the province, opened up online sales channels, and steadily promoted market business expansion. Since its establishment, the company's sales have been increasing year by year, and its market share and business areas have gradually expanded. At present, the offline business of the company also covers Sichuan, Chongqing, Beijing, Tianjin, Shandong, Jiangsu, Hebei and other provinces and cities, and the online business is distributed on Jingdong, Tiktok, Tmall and other major e-commerce platforms.


（3） Team building aspect

Since the founding team, we have continuously established and cultivated a high-quality team. Currently, Jiale Liquor Industry has more than 300 employees on duty. At the same time, the talent guarantee mechanism has been improved, providing a strong talent foundation for the sustainable development of the company.

During my tenure, I represented Jiale Group and Jiale Liquor Industry successively, serving as Vice President of Luzhou General Chamber of Commerce, President of Luzhou Branch of Sichuan Alcohol Circulation Association, Vice President of Luzhou Women Entrepreneurs Association, Vice President of Jiangyang District Enterprise Federation, President of Linyu Branch of Jiangyang District Enterprise Association, and Head of the Preparation Group of Luzhou Financial and Commercial Center Chamber of Commerce. Jiale Liquor Industry has won many provincial and municipal honors, including Sichuan Model Enterprise of Liquor Industry, the director unit of China Liquor Association, Luzhou "Little Giant" Liquor Enterprise, 2020 "Qingjiu Award" New Liquor Product Selection (Jiaji 50 Cellar), 2021 "Qingjiu Award" New Liquor Product Selection (Zhengchang Longjiaji 20 Sauce Liquor), 2022 "Qingjiu Award" New Liquor Product Selection (Jiaji Collection), consumer favorite products, Sichuan New Economy Excellent Liquor Industry Integrity Brand, 2022 Sichuan Top 20 Liquor Industry, 2025 3.15 Consumer Trustworthy Enterprise, Luzhou Baijiu Industry Excellent chain demonstration enterprise, national quality zero complaint demonstration enterprise, 2023 Sichuan integrity demonstration enterprise, Luzhou Baijiu (food) industry high-quality development excellent demonstration enterprise More than 30 awards including the Outstanding Contribution Award for Economic Development in Jiangyang District, Luzhou City in 2020.


（4） Brand building and advertising promotion

During my tenure, I rooted myself in the core values of "quality support, brand sharing, and winning the future", leading Jiale Liquor Industry to make significant progress in brand building, continuously expanding brand benefits, and significantly improving brand awareness and reputation. Jiale Liquor Industry has landed on the CCTV CCTV-2, CCTV-4, and CCTV-7 promotion highland, with advertisements for airports, highways, high-speed railways, and central business districts everywhere. The slogan "Don't get involved! Don't dry your throat!" has deeply penetrated people's hearts. Online promotions such as WeChat, Weibo, Tmall flagship store, JD flagship store, and official website have received over ten million likes and followers. Xinhua News Agency, CCTV, Headline News, Tencent, Baidu and other media have conducted exclusive interviews and reports. The brand promotion matrix has been strongly constructed, and we have been invited to participate in more than one hundred international and domestic exhibitions and events. As a strategic partner, we have appeared at the 20th China International Liquor Industry Expo. As a member unit of the 6th Council of the China Liquor Industry Association, we have participated in multiple conference activities and achieved significant value dissemination results. Received honors such as National Key Recommended Famous Brand Enterprise, Luzhou Old Brand Liquor Enterprise, and Internet Celebrity Economic Supply Chain Enterprise.