Yu Cao, born into an artistic family, threw himself into the advertising industry 20 years ago without hesitation. From local to 4A, from traditional to digital, he has experienced the golden age of real estate advertising and the rotation of traditional and new media, yet he still maintains curiosity.
After leaving Du, where he served for many years, in 2005, he co-founded Red Viewpoint Advertising with his partners, committed to becoming an advertising agency with an. He believes that only an advertising agency with an attitude can create a brand with an attitude and can create content with an attitude.
He specializes in the operation of consumer goods brands the creation of social content. He has served well-known brands such as Yili, COFCO, and Haier for many years. With his team, he has created cases such as Everyday X Full-time Masters and Yougurt X The Band's Summer, achieving a win-win situation in both customer and consumer markets.
