Company position: Founder of Mulan Sister Brand Consulting
Work experience: Former CMO of Miniso
Personal profile：
Author of "Bursting Reputation: From 0 to 15 billion Brand Methodology", founder of Mulan Sister Brand Consulting, the person in charge the brand from 0 to 15 billion of Miniso, the most innovative marketer of the year 2019 ECI, the best marketer of the year2020 Golden Bull Award, the person of the year 2019 Golden Sharp Award.
During her tenure as CMO of Miniso, Mulan built and led the team to operate more than 100 projects including product explosion, entertainment marketing, IP marketing, new media operation, and member marketing. She created the Min Lu Han Sports Season communication project, which has a hot topic reading volume of over 8.5 billion and a 13% increase in nationwide store sales; the TFboys anniversary project brought a 6.2% increase in performance to nationwide stores and added 370,000 new member users; under her leadership, the number of of Miniso's WeChat public account exceeded 30 million and has been the first in physical retail for many years, bringing an annual net profit income of 10.
In July 2018, Mulan Sister established Mulan Sister Consulting Brand and currently serves as a consultant for several well-known brands, committed to providing strategy, marketing transformation and upgrading, and brand from 0 to 1 consulting for retail, fast-moving consumer goods, and chain enterprises, hoping to create greater value and for enterprises with less money.
In recent years, Mulan Sister has focused on new consumption and new marketing, providing practical and systematic brand marketing courses for enterprises, CEOs and brand marketers, and has served as an executive committee member and a specially-appointed lecturer of CCFA Franchise Association, a mentor of Shanghai Jiao Tong University Presidents Class, a mentor of Hunan University Guangzhou Branch, and a mentor of San Jieke, etc.
