Entered the Advertising Department of China Central Television in 1999, during which he was responsible for the advertising marketing work of multiple channels as Channel 1, 2, 4, 7, and 10. Since 2014, he has served as the Channel Director of the Customer of the Advertising Business Management Center of China Central Television.
Since 2016, he has served as the General Manager of Shanghai China Television International Advertising Co.,. During his tenure, he has always been closely following social hotspots, insights into consumer trends, and deeply cultivated the brand value dissemination in the fields of culture, health, technology. Relying on the high-quality content under the CCTV platform to promote enterprise development and help brands reach efficiently; carrying the big IP and phenomenon-level columns, as "Appreciating China's Green Water and Green Mountains", "Chinese Poetry Congress", "China's Youth Science General Mobilization" and so on, promote the deep integration and development of programs and brands. At the same time, the "CCTV Big Health Platform" was built, hoping to rely on the credibility and influence the "CCTV Big Health Platform" to achieve the brand's leap under the beautiful vision of "Healthy China".
