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赵新利 Zhao Xinli

Zhao Xinli, Dean of the School of Advertising at Communication University of China, has been committed to the of public relations, brand communication, and international communication for many years.


He received his doctorate in political science from Waseda University, and is the chief expert the National Social Science Fund's major project, and was selected for the National Talent Plan (Youth Project). He has won the Third Prize of the Ministry of Education' Ninth Higher Education Research Achievement Award (2024) and the Second Prize of the Beijing Philosophy and Social Science Research Achievement Award (2021).


Research Directions:

• International Communication

• Brand Communication


• History of Communication


Monographs:

• "China-Japan Communication and Diplomacy"

(Zhao Xinli, Social Sciences Academic Press, March 2012)

• "Cute Communication Theory: The Power ofoe"

(Zhao Xinli, People's Daily Publishing House, March 2017)

• "40 Years of Chinese Brands"

(Huang Shengmin, Zhao Xinli, Zhang Chi, Social Sciences Academic Press, April 2019)


Translations:

• "The Social History of Advertising"

(Written by Masaru Yamamoto, Peking University Press, October 2013)

• "Exper Design"

(Dentsu Experience Design Studio, Communication University of China Press, July 2015)

• "Chinese Brand Globalization"

Written by Shigeyuki Okazaki, Communication University of China Press, June 2016)

• "Creative Factory"

(W by Dentsu XDS, Communication University of China Press, April 2019)


Projects Hosted:

• "Case Study of China's International Communication"

(Thematic Case Establishment by the Ministry of Education's Degree and Postgraduate Education Development Center in 2023)

• "novation and Practice of Advertising Major Talent Training System in the Era of Artificial Intelligence"

(Beijing Municipal Higher Education Undergraduate Teaching Reform and Innovation Project, Key Project 2023)

• "Arrangement and Research of Japanese Collection of CCP News and Propaganda Materials (1921-1945

(National Social Science Fund's Major Project in 2021, and received a rolling grant from the National Social Science Fund Office in 2023

• "The Pillar of Support for the CPC in the Propaganda War Against Japan During the War of Resistance"

(National Social Science Fund's Project in 2017)

• "China's Historical Experience and Innovative Strategy of Propaganda Against Japan"

(Ministry of Education Human and Social Sciences Project in 2014)

• "70 Years of Chinese Brands' Overseas Communication Research"

(Ministry of Education Philosophy Social Sciences Research Post-funding Project in 2019)

• "International Audio-Visual Media Convergence Development Trend and Case Study"

(National and Television Administration's Second-level Research Project in 2019)

• "Research on Foreign Journalists Based in Beijing for 70 Years of New"

(Beijing Social Science Fund Project in 2019)