Director of the Department of Communication Design, School of Advertising, Communication University of China
Doctor of Design from Tsinghua University engaged in the design and academic research of brand promotion and public artworks.
He presided over the Beijing Municipal Social Science Fund project "Research on Brand Promotion of Beijing' Manufacturing Industry" (2017), the Ministry of Education Humanities and Social Sciences Fund project "Research on the Leading Effect of Brands in Supply-side Structural" (2018), and the Ministry of Education Collaborative Education Personnel Training Project "Design of New Media Graphic Display Courses for China Television Golden Bridge Advertising"2018). He also presided over the design of the public sculpture project "Xiaolin Automobile Trade Town" in Cixi City, Zhejiang (2017), the public landscape belt project of the Beijing-Hangzhou Grand Canal in Danyang City, Jiangsu Province (2018, the brand image recognition system design of the Beijing Wanshang Group (2017), and the project of improving the publicity strategy for the creation of a "National City" in the Shijingshan District of Beijing (2018). In addition, he designed the cultural exhibition corridor of the Peking University Shougang Hospital2018). His research results, "Research on the Transformation of China's Handicraft Industry under the Background of Cultural Industry", won the second prize excellent achievements in humanities and social sciences of higher education institutions of the Ministry of Education (2015), and "The Construction of a Situational Practice Teaching System the Training of Applied Advertising Talents" won the first prize of teaching achievements in higher education in Beijing (2017).
