Professor of the School of Journalism and Communication at Wuhan University, Director of the Advertising Department, Doctoral Supervisor, Luoj Distinguished Professor, Editor-in-Chief of "News and Communication Review", Vice President and Secretary-General of the China Advertising Education Research Association, Vice President of China Advertising and Media Development History Research Association; Vice President of the China Public Relations Association, Deputy Director of the China Advertising Academic Committee, Consultant for the Advertising Business of China Central Television and Judge of the National College Student Advertising Art Competition.

Work Experience: 

Over 60 academic papers have been published in important journals such as "News and Communication Research, "News University", and "Modern Communication"; 5 monographs have been published. Systematic theoretical discussions have been conducted in the fields of the construction of the system of China's advertising companies, the research on the theoretical system of the development of China's advertising industry, digital marketing communication research, the cross-cultural communication research of, and media economy, and a series of propositions and viewpoints that have attracted certain attention in both the academic and industrial circles have been put forward.

Clients Served：

Awards and Achievements: In 2017, he was awarded the honorary title of "Outstanding Advertising Person in Contemporary China" by the ADM International Awards Organizing Committee, and was awarded the Creative Star Character Award; his paper was selected as the Best Achievement Award of the 2017 China Media Economy Annualpoint Award; at the 30th Anniversary Conference of the China Radio and Television Association Academic Committee, he was awarded the China Advertising Academic Outstanding Contribution Award; and he also awarded the Hubei Jingchu Advertising Master Teacher title.

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