Professor, School of Journalism and Communication, Wuhan University.

Deputy Director of the School of Journalism and Communication at Wuhan University, Professor, Doctoral Supervisor, Luojia Distinguished, Editor-in-Chief of "News and Communication Review", Vice President and Secretary-General of the Chinese Advertising Education Research Association, Vice President of the Chinese Advertising and Development History Research Association; Vice President of the China Public Relations Association, Deputy Director of the China Advertising Academic Committee, Consultant for the Advertising Business of China Central Television, and Judge the National College Student Advertising Art Competition.

Work Experience: 

Published more than 60 academic papers in important journals such as "News and Communication Research", "News University, and "Modern Communication"; published 5 monographs. Conducted systematic theoretical discussions in the fields of the construction of the management system of China's advertising companies, research on the theoretical system of the development of China's advertising industry, digital marketing communication research, the cross-cultural communication research of brands, and media economy, and put forward series of propositions and viewpoints that have attracted certain attention in both the academic and industrial circles.

Clients Served:

Awards and Achievements: In 017, he was awarded the honorary title of "Outstanding Advertising Person in Contemporary China" by the ADMEN International Awards Organizing Committee, and won the Creative Character Award; his paper was selected as the Best Achievement Award of the 2017 China Media Economy Annual Viewpoint Award; at the 30th Anniversary Conference the China Radio and Television Association Academic Committee, he won the China Advertising Academic Outstanding Contribution Award; and was awarded the title of Hubei Jingchu Advertising Master.

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