王苑丞 Wang Yuancheng

Associate Professor of the Advertising Department of the School of Literature and Journalism at Xiangtan University, mainly engaged in the education and training of professionals in colleges and universities. Since 1998, he has been involved in the training of nearly 2,000 undergraduates in the field of, and since 2009, he has been involved in the training of nearly 20 graduate students in the field of advertising. He has guided students to participate in such as the National College Student Advertising Art Competition, the Chinese College Student Advertising Art Festival Academy Award, and the Wanxiu Youth Creative Camp, achieving commendable results.

He has been awarded the titles of Excellent Teaching Teacher and Excellent Internship and Training Teacher at Xiangtan University. He has hosted a total of 3 Hunan Procial Social Science Research Projects, Provincial Teaching Reform Projects, and Provincial Education Department Projects in the field of advertising creation and visual communication, and 2 school-level reform projects at Xiangtan University. He has published more than 30 articles in journals such as "Literary Research", "Modern Advertising", "Advertising", and "Theory and Creation", and actively participated in professional activities in the field of advertising, winning the "Most Visionary Judge Award" at the 13 and 14th IAI China Advertising Yearbook Awards.