Deputy Director, BBI Institute of Business Brand Strategy, Communication University of China.

Associate Researcher, School of Economics and Management, Communication of China, Master's Supervisor, Doctor of Advertising, Executive Committee Member of the "China Brand Development Index" by People's Daily. Engaged in higher education and research for more than ten years, the main research fields are brand strategy and brand communication. Participated in the planning of the National Development and Reform Commission's China Brand Day series activities, the formulation of the brand day logo management measures, and the theoretical research on the construction of Chinese characteristic brands. Successively provided case research and consulting services for Haier, MAOTAI liquor, Boss Electrical Appliances, Heng'an and other enterprises, and conducted brand communication strategy training for companies such as China Southern Airlines and Xingzhi Communication The research results have won the "Third Prize of Business Development Research Results" by the Ministry of Commerce, the "First Prize of Media Operation Research Category in the National Radio and Academic Paper Selection" by the Chinese Radio and Television Association, and the "Third Prize of Theory Category in the China Golden Eagle Television Art Festival Television Art Paper Selection" by the of Chinese Literary and Art Circles.

• «« 张哲 Zhang Zhe
• »» 韩志强 Han Zhiqiang